Camp Chef
BRANDING // STRATEGY // MERCHANDISE
For over thirty years, Camp Chef has been a leader in the outdoor cooking space with their grills, smokers, flat tops, and much more. And it’s easy to see why. Camp Chef continues to dish out high quality, durable outdoor equipment and gear that can handle any element that the wilderness throws their way. A durable product such as this was in need of a brand system that reflected it’s commitment to quality.
While collaborating with the talented minds at Latitude Minneapolis, we had the pleasure of crafting the new Camp Chef brand system. This brand system is inspired by the sleek & well engineered products of Camp Chef, while also not forgetting the outdoor tradition that it’s widely known for.
Credits:
AGENCY: LATITUDE
CREATIVE DIRECTOR: JASON STRONG
CREATIVE DIRECTOR / STRATEGY: JAMES ROBINSON
ACCOUNT DIRECTOR: SHANNON STARK
ACCOUNT MANAGER: NICK dilorenzo
MY ROLE: LEAD DESIGNER
Good Times Invite
Togetherness
Camp Chef believes that shared experiences are at the heart of what makes life worth living. It’s those moments of grilling out with your friends, huddling around a campfire in the back country, or even just enjoying a delicious home cooked meal with the family. Those moments of warmth and togetherness were the core element in crafting this brand story.
Back Patio to
Back Country
Camp Chef is a collective of passionate outdoor-lovers, makers, and culinary experts. They pride themselves on creating products for all outdoor enthusiasts ranging from back patio summertime chefs, to back country campfire cooks. No matter where you are on your outdoor journey, Camp Chef is there to provide you with the tools you’ll need.
