Caribou Coffee
PACKAGING // ILLUSTRATION // PHOTOGRAPHY
Like any great adventure, Caribou Coffee believes that “if passion, hard work and excellence go into an endeavor, the outcome will be a quality experience, and therefore rewarding”. These words have resonated with everything that Caribou has accomplished since their inception in 1992. Caribou is now the second largest company-operated premium coffeehouse in the United States with more than 273 company owned stores and 127 domestic license locations in 18 states.
While working as a designer at Duffy, I had the pleasure of helping Caribou Coffee elevate their packaging system and various print applications.
Credits:
AGENCY: DUFFY
CHAIRMAN / CREATIVE DIRECTOR: JOE DUFFY
CREATIVE DIRECTOR: JOSEPH DUFFY, ALAN LEUSINK
SENIOR DESIGNER: KATIE DEYOE
STRATEGY: NANCY KULLAS
PROJECT MANAGER: BRIDGET DUFFY
PHOTO ASSISTANCE: BRENT SCHOEPF
MY ROLE: DESIGNER
Quality and
Sustainability
Being a 100% Rainforest Alliance Certified company is no small feat. Caribou and their amazing like-minded volunteers, work together to research new sustainable practices, help farming communities improve their overall quality of life, and implement water conservation to ensure that clean bodies of water can coexist with the economically viable farms.
