01. WORK

03. SOCIAL

Indeed Brewing Co.

Design   |   Packaging   |   Marketing   |   Photography

When you first visit The Indeed Brewing Company, you’ll surely notice that Indeed celebrates the unique and genuine qualities in the community, and that appreciation shines through everything they do, from planning eccentric music festivals like the "Hullabaloo" or "Whirlygig", to hosting their own weekly charitable initiative "Indeed We Can™" in which the proceeds of that day are directly donated to a local non profit. It’s these kind and unique characteristics that are at the heart of Indeed.

While working as a designer at Duffy, I had the pleasure of helping Indeed elevate their packaging, merchandise, and other various applications.

A Breath of Fresh Hops.

There are roughly 150 open breweries in Minnesota today, with such a saturated market, it can be difficult to stand out. But even with those numbers, Indeed continues to grow and expand by staying true to themselves, giving back to the community, and brewing eccentric new beers like; Strawberry Fields Sour Ale, Mexican Honey Imperial Lager, and the barrel aged Rum King Imperial Stout just to name a few.

Thirsty Creatures.

While working at Duffy, I had the opportunity to work with the intricate illustrations of Chuck U. Chuck is a local Minneapolis artist who has partnered with Indeed since day 1, his detailed and unique illustration style matches particularly well with the charismatic atmosphere of Indeed. Together, we created a library of creature features for each can, some notable creatures include the bike riding elephant of Let It Ride, the tractor driving squirrel of Yamma Jamma, or the motorcycle riding bear and otter duo of Shenanigans.

IN THE PRESS

“Five years from now I don’t think our accomplishments will be measured in size or growth rate. Rather, I hope people will be talking about how they still love drinking our beer, and can feel good about our company and what we stand for.”

TOM WHISENAND

Co-Founder, Director of Operations

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